Press Releases by Author -- Journal of Consumer Reseach

Press Releases (Alphabetical by Author's Last Name)
For the year 2009

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Authors	Date	Press Release Title
Aaker, Jennifer Mogilner, Cassie	August	It’s About Time: Consumers May Be More Likely to Enjoy Purchase When Ads Mention Time
Agrawal, Nidhi Wan, Echo	October	Focus on the Future: Long-Term Goals Help Us Resist Unhealthy Urges
Ahluwalia, Rohini Swaminathan, Vanitha Stilley, Karen M.	April	Filling in the Gaps: Personality Types Lead People to Choose Certain Brands
Ahn, Hee-Kyung Ha, Young-won Park, Sehoon	October	Multiple Purchase Options? How Marketers Influence Consumer Agendas
Amir, On Lee, Leonard Ariely, Dan	August	Trust Your Heart: Emotions May Be More Reliable When Making Choices
Andrade, Eduardo Ho, Teck-hua	December	Consumer Anger Pays Off: Strategic Displays May Aid Negotiations
Ariely, Dan Bertini, Marco Ofek, Elie	June	We’re not Buying It: Product Add-ons Influence Consumer Judgment
Ariely, Dan Lee, Leonard Amir, On	August	Trust Your Heart: Emotions May Be More Reliable When Making Choices
Bates, Kenneth Howlett, Elizabeth Burton, Scot Huggins, Kyle	October	Full Disclosure: People Will Make Healthier Choices if Restaurants Provide Nutritional Data
Bearden, William O. Carlson, Jay P. Vincent, Leslie H. Hardesty, David M.	February	What Do You Know? Not as Much as You Think
Belk, Russ Varman, Rohit	December	The Anti-Consumption Movement: Researchers Examine Resistance to Global Brands
Berger, Jonah Sela, Aner Liu, Wendy	April	The Virtue of Variety: More Options Can Lead to Healthier Choices
Bertini, Marco Ofek, Elie Ariely, Dan	June	We’re not Buying It: Product Add-ons Influence Consumer Judgment
Bettman, James R. Ferraro, Rosellina Chartrand, Tanya L.	February	Subconscious Encounters: How Brand Exposure Affects Your Choices
Block, Lauren G. Sen, Sankar	June	What’s a Little Mold? Why Consumers Have Different Freshness Standards at Home
Block, Lauren G. Wilcox, Keith Fitzsimons, Gavan Vallen, Beth	October	Best Intentions: The Presence of Healthy Food Can Lead to Unhealthy Choices
Botti, Simona Orfali, Kristina Iyengar, Sheena	October	Tragic Choices: Is It Better for Doctors or Patient Families to Decide?
Bradford, Tonya Williams	June	Protecting the Nest Egg: Special Gifts Have Symbolic Value
Bradlow, Eric Hui, Sam Fader, Peter	October	Shopping Behavior: Consumers Flock Together, but Don’t Necessarily Buy
Bruyneel, Sabrina Dewitte, Siegfried Geyskens, Kelly	October	Learning Curve: Tricks to Resist Temptation
Burnkrant, Robert E. Rajagopal, Priyali	August	What the Heck Is It? Consumers Can Be Primed to Understand Hybrid Products
Burroughs, James E. Rindfleisch, Aric Wong, Nancy	June	Security Blankets: Materialism and Death Anxiety Lead to Brand Loyalty
Burton, Scot Howlett, Elizabeth Bates, Kenneth Huggins, Kyle	October	Full Disclosure: People Will Make Healthier Choices if Restaurants Provide Nutritional Data
Canniford, Robin Goulding, Christina Shankar, Avi Elliot, Richard	February	Pleasure Seekers: Clubbing Is a Controlled Rave Experience
Carlson, Jay P. Vincent, Leslie H. Hardesty, David M. Bearden, William O.	February	What Do You Know? Not as Much as You Think
Carlson, Kurt A. Tanner, Robin J.	February	How Often Will You Use That Treadmill? Awareness of Our Own Idealism Helps Us Be More Realistic
Chan, Haksin Wan, Lisa C. Sin, Leo Y. M.	August	Fate and “Face”: Cultural Differences Lead to Different Consumer Approaches
Chandon, Elise Janiszewski, Chris	April	I’m a Believer: Some Product Claims Work Better Than Others
Chartrand, Tanya L. Ferraro, Rosellina Bettman, James R.	February	Subconscious Encounters: How Brand Exposure Affects Your Choices
Chattopadhyay, Amitava Lajos, Joseph Katona, Zsolt Sarvary, Miklos	June	Mysteries of Categorization: How Consumers Think about New Products
Chen, Jie Hsee, Christopher K. Yang, Yang Gu, Yangjie	April	We’ve Got Your Number: Consumers Choose Products with More Specifications, but Don’t Necessarily Like Them Afterwards
Chen, Tao Kalra, Ajay Sun, Baohong	December	Extended Service Contracts: When and Why Do People Buy Them?
Chen, Yu	April	Just Look: When It Comes to Art, Viewing May Be as Satisfying as Buying
Cotte, June Latour, Kathryn A.	February	Pajama Gamblers Could Lose Their Shirts: Online Gambling Can Be Dangerously Comfortable
Cunha, Marcus Jr. Laran, Juliano	February	New Kids on the Block: Latecomers Must Be Unique to Outperform Pioneer Brands
Dahl, Darren W. Sengupta, Jaideep Vohs, Kathleen D.	August	Does Sex Sell? New Study Shows How to Make Women Respond to Sexy Ads
de Langhe, Bart Puntoni, Stefano van Osselaer, Stijn M.J.	April	The Language of Emotion: Ad Slogans in Native Tongues Connect to Consumers’ Emotions
Dewitte, Siegfried Geyskens, Kelly Bruyneel, Sabrina	October	Learning Curve: Tricks to Resist Temptation
Dhar, Ravi Novemsky, Nathan Wang, Jing	August	The Honeymoon’s Over: Consumers Overestimate Enjoyment of Products
Dhar, Ravi Novemsky, Nathan Frederick, Shane Nowlis, Stephen Wang, Jing	December	Opportunity Costs: Remind Consumers about Savings
Dijksterhuis, Ap Nordgren, Loran F.	June	Trust Your Gut: Too Much Thinking Leads to Bad Choices
Dong, Lily Tian, Kelly	October	Global Markets: Chinese Consumers Respond to Western Brands
Drèze, Xavier Nunes, Joseph C.	April	Go for the Gold (or Silver): Status Tiers Promote Loyalty
Drolet, Aimee Luce, Mary Frances Simonson, Itamar	June	Mental Shortcuts: New Study Examines Consumer Choice Process
Ebert, Jane Gilbert, Daniel Wilson, Timothy	October	Guided by Expectations: Different Approaches Lead to Different Conclusions
Elliot, Richard Goulding, Christina Shankar, Avi Canniford, Robin	February	Pleasure Seekers: Clubbing Is a Controlled Rave Experience
Fader, Peter Hui, Sam Bradlow, Eric	October	Shopping Behavior: Consumers Flock Together, but Don’t Necessarily Buy
Fedorikhin, Alexander Kamins, Michael Folkes, Valerie	December	The Freebie Dilemma: Consumers Are Skeptical About “Free” Products
Fennis, Bob M. Janssen, Loes Vohs, Kathleen D.	April	For Best Results, Ask a Few Thought-Provoking Questions
Ferraro, Rosellina Bettman, James R. Chartrand, Tanya L.	February	Subconscious Encounters: How Brand Exposure Affects Your Choices
Fitzsimons, Gavan Wilcox, Keith Block, Lauren G. Vallen, Beth	October	Best Intentions: The Presence of Healthy Food Can Lead to Unhealthy Choices
Folkes, Valerie Kamins, Michael Fedorikhin, Alexander	December	The Freebie Dilemma: Consumers Are Skeptical About “Free” Products
Frederick, Shane Novemsky, Nathan Dhar, Ravi Nowlis, Stephen Wang, Jing	December	Opportunity Costs: Remind Consumers about Savings
Galak, Jeff Meyvis, Tom Nelson, Leif D.	August	Don’t Touch That Dial! Watching Commercials Leads to Greater Enjoyment of TV Programs
Galak, Jeff Kruger, Justin Redden, Joseph	December	How Consumers Continue Enjoying their Favorite Experiences
Gao, Leilei Wheeler, S. Christian Shiv, Baba	June	Shaken Self-Confidence? Certain Products and Activities Can Fix It
Geyskens, Kelly Dewitte, Siegfried Bruyneel, Sabrina	October	Learning Curve: Tricks to Resist Temptation
Gilbert, Daniel Ebert, Jane Wilson, Timothy	October	Guided by Expectations: Different Approaches Lead to Different Conclusions
Gilly, Mary C. Schau, Hope Jensen Wolfinbarger, Mary	August	Don’t Write Off Seniors: Retirees Are Pursuing Their Life Dreams
Goodman, Joseph K. Nicolao, Leonardo Irwin, Julie R.	August	Do Experiences or Material Goods Make Us Happier?
Goulding, Christina Shankar, Avi Elliot, Richard Canniford, Robin	February	Pleasure Seekers: Clubbing Is a Controlled Rave Experience
Gu, Yangjie Hsee, Christopher K. Yang, Yang Chen, Jie	April	We’ve Got Your Number: Consumers Choose Products with More Specifications, but Don’t Necessarily Like Them Afterwards
Gunasti, Kunter Ross, William T. Jr.	February	Filling in the Blanks: Consumers Want Complete Information to Make Choices
Ha, Young-won Ahn, Hee-Kyung Park, Sehoon	October	Multiple Purchase Options? How Marketers Influence Consumer Agendas
Hamilton, Rebecca Thompson, Debora Petrova, Petia	December	Too Much Information: Process Thinking Can Lead to Difficult Choices
Hardesty, David M. Carlson, Jay P. Vincent, Leslie H. Bearden, William O.	February	What Do You Know? Not as Much as You Think
Haws, Kelly L. Poynor, Cait	February	Necessary Lattes? People Short on Self-Control Categorize More Items As Necessities
Ho, Teck-hua Andrade, Eduardo	December	Consumer Anger Pays Off: Strategic Displays May Aid Negotiations
Hoch, Steve Redden, Joseph	October	Optical Illusions: Variety Makes Us Perceive Smaller Quantities
Hoffman, Donna L. Novak, Thomas P.	June	Rational or Experiential? New Study Highlights Differences in Thinking Styles
Hong, Jiewen Wan, Echo Wen Sternthal, Brian	April	You Decide: Making a Good Decision or Avoiding a Bad One?
Howlett, Elizabeth Burton, Scot Bates, Kenneth Huggins, Kyle	October	Full Disclosure: People Will Make Healthier Choices if Restaurants Provide Nutritional Data
Hsee, Christopher K. Yang, Yang Gu, Yangjie Chen, Jie	April	We’ve Got Your Number: Consumers Choose Products with More Specifications, but Don’t Necessarily Like Them Afterwards
Huggins, Kyle Howlett, Elizabeth Burton, Scot Bates, Kenneth	October	Full Disclosure: People Will Make Healthier Choices if Restaurants Provide Nutritional Data
Hui, Sam Bradlow, Eric Fader, Peter	October	Shopping Behavior: Consumers Flock Together, but Don’t Necessarily Buy
Irwin, Julie R. Nicolao, Leonardo Goodman, Joseph K.	August	Do Experiences or Material Goods Make Us Happier?
Iyengar, Sheena Botti, Simona Orfali, Kristina	October	Tragic Choices: Is It Better for Doctors or Patient Families to Decide?
Janiszewski, Chris Chandon, Elise	April	I’m a Believer: Some Product Claims Work Better Than Others
Janiszewski, Chris Laran, Juliano	April	Slippery Slope: One Tiny Truffle Can Trigger Desire for More Treats
Janssen, Loes Fennis, Bob M. Vohs, Kathleen D.	April	For Best Results, Ask a Few Thought-Provoking Questions
Kalra, Ajay Chen, Tao Sun, Baohong	December	Extended Service Contracts: When and Why Do People Buy Them?
Kamins, Michael Folkes, Valerie Fedorikhin, Alexander	December	The Freebie Dilemma: Consumers Are Skeptical About “Free” Products
Katona, Zsolt Lajos, Joseph Chattopadhyay, Amitava Sarvary, Miklos	June	Mysteries of Categorization: How Consumers Think about New Products
Khare, Adwait Zhang, Yinlong	October	Fei-Chang or Pepsi Cola? What Makes Consumers Choose Local Brands over Global Ones?
Kim, B. Kyu Zauberman, Gal Ratner, Rebecca K.	February	No Honeymoon Replays: People Don’t Want to Taint Special Memories
Kim, Hakkyun Rao, Akshay R. Lee, Angela Y.	April	Persuading Novice Voters with Abstract or Concrete Messages: Timing Is Everything
Kim, Yeung-Jo Park, Jongwon Wyer, Robert	December	Now or Later? Consumer Product Evaluation Depends on Purchase Timing
Kratzer, Jan Lettl, Christopher	December	Following the Leader: Social Networks of Schoolchildren
Kruger, Justin Galak, Jeff Redden, Joseph	December	How Consumers Continue Enjoying their Favorite Experiences
Labroo, Aparna A. Patrick, Vanessa M.	February	Put on a Happy Face: It Helps You See the Big Picture
Labroo, Aparna A. Mukhopadhyay, Anirban	August	Overdoing It? Simple Techniques Can Help Avoid Overindulgence
Lajos, Joseph Katona, Zsolt Chattopadhyay, Amitava Sarvary, Miklos	June	Mysteries of Categorization: How Consumers Think about New Products
Lalwani, Ashok K.	August	Don’t Flatter Yourself: Why Survey Research Can Be Flawed
Laran, Juliano Cunha, Marcus Jr.	February	New Kids on the Block: Latecomers Must Be Unique to Outperform Pioneer Brands
Laran, Juliano Janiszewski, Chris	April	Slippery Slope: One Tiny Truffle Can Trigger Desire for More Treats
Latour, Kathryn A. Cotte, June	February	Pajama Gamblers Could Lose Their Shirts: Online Gambling Can Be Dangerously Comfortable
Lau-Gesk, Loraine Meyers-Levy, Joan	December	The Complicated Consumer: Positive Ads Aren’t Always the Most Effective
Lee, Angela Y. Rao, Akshay R. Kim, Hakkyun	April	Persuading Novice Voters with Abstract or Concrete Messages: Timing Is Everything
Lee, Leonard Amir, On Ariely, Dan	August	Trust Your Heart: Emotions May Be More Reliable When Making Choices
Lee, Yih Hwai Qiu, Cheng	December	The Sweet Taste of Uncertainty: Winners Enjoy Waiting to Discover What They’ve Won
Lettl, Christopher Kratzer, Jan	December	Following the Leader: Social Networks of Schoolchildren
Lerouge, Davy	October	Driven to Distraction? Taking Your Mind off a Decision Can Help
Levav, Jonathan Zhu, Rui (Juliet)	December	Feeling Cramped While Shopping? Variety Provides Relief
Liu, Wendy Sela, Aner Berger, Jonah	April	The Virtue of Variety: More Options Can Lead to Healthier Choices
Luce, Mary Frances Drolet, Aimee Simonson, Itamar	June	Mental Shortcuts: New Study Examines Consumer Choice Process
Malaviya, Prashant Sternthal, Brian	June	A Little Parity is a Good Thing: You Don’t Always Have to Be the Best
Manning, Kenneth C. Sprott, David E.	August	Beware the Left-Digit Effect: Price Gimmicks May Affect Choice
Marcoux, Jean-Sébastien	December	The Dark Side of Gifts: Feeling Indebted May Drive People to the Marketplace
Meyers-Levy, Joan Lau-Gesk, Loraine	December	The Complicated Consumer: Positive Ads Aren’t Always the Most Effective
Meyvis, Tom Nelson, Leif D. Galak, Jeff	August	Don’t Touch That Dial! Watching Commercials Leads to Greater Enjoyment of TV Programs
Mishra, Arul	June	Contagious Products: For Good Luck, Stay Close to a Winner
Mittal, Vikas Winterich, Karen Page Ross, William T. Jr.	August	Are Women More Generous? New Study Sheds Light on Donation Behavior
Mogilner, Cassie Aaker, Jennifer	August	It’s About Time: Consumers May Be More Likely to Enjoy Purchase When Ads Mention Time
Montgomery, Nicole Votolato Raju, Sekar Unnava, H. Rao	February	I’m Sticking with My Brand: Loyal Customers Perceive Competitor Ads Differently
Montgomery, Nicole Votolato Unnava, H. Rao	June	Remember That Time? New Study Demystifies Consumer Memory
Mukhopadhyay, Anirban Labroo, Aparna A.	August	Overdoing It? Simple Techniques Can Help Avoid Overindulgence
Nelson, Leif D. Meyvis, Tom Galak, Jeff	August	Don’t Touch That Dial! Watching Commercials Leads to Greater Enjoyment of TV Programs
Nicolao, Leonardo Irwin, Julie R. Goodman, Joseph K.	August	Do Experiences or Material Goods Make Us Happier?
Nordgren, Loran F. Dijksterhuis, Ap	June	Trust Your Gut: Too Much Thinking Leads to Bad Choices
Novak, Thomas P. Hoffman, Donna L.	June	Rational or Experiential? New Study Highlights Differences in Thinking Styles
Novemsky, Nathan Wang, Jing Dhar, Ravi	August	The Honeymoon’s Over: Consumers Overestimate Enjoyment of Products
Novemsky, Nathan Dhar, Ravi Frederick, Shane Nowlis, Stephen Wang, Jing	December	Opportunity Costs: Remind Consumers about Savings
Nowlis, Stephen Novemsky, Nathan Dhar, Ravi Frederick, Shane Wang, Jing	December	Opportunity Costs: Remind Consumers about Savings
Nunes, Joseph C. Drèze, Xavier	April	Go for the Gold (or Silver): Status Tiers Promote Loyalty
Ofek, Elie Bertini, Marco Ariely, Dan	June	We’re not Buying It: Product Add-ons Influence Consumer Judgment
Orfali, Kristina Botti, Simona Iyengar, Sheena	October	Tragic Choices: Is It Better for Doctors or Patient Families to Decide?
Park, Jongwon Wyer, Robert Kim, Yeung-Jo	December	Now or Later? Consumer Product Evaluation Depends on Purchase Timing
Park, Sehoon Ha, Young-won Ahn, Hee-Kyung	October	Multiple Purchase Options? How Marketers Influence Consumer Agendas
Patrick, Vanessa M. Labroo, Aparna A.	February	Put on a Happy Face: It Helps You See the Big Picture
Peck, Joann Shu, Suzanne	October	Buyer Beware: Touching Something Increases Perceived Ownership
Petrova, Petia Thompson, Debora Hamilton, Rebecca	December	Too Much Information: Process Thinking Can Lead to Difficult Choices
Poynor, Cait Haws, Kelly L.	February	Necessary Lattes? People Short on Self-Control Categorize More Items As Necessities
Puntoni, Stefano de Langhe, Bart van Osselaer, Stijn M.J.	April	The Language of Emotion: Ad Slogans in Native Tongues Connect to Consumers’ Emotions
Qiu, Cheng Lee, Yih Hwai	December	The Sweet Taste of Uncertainty: Winners Enjoy Waiting to Discover What They’ve Won
Rajagopal, Priyali Burnkrant, Robert E.	August	What the Heck Is It? Consumers Can Be Primed to Understand Hybrid Products
Raju, Sekar Unnava, H. Rao Montgomery, Nicole Votolato	February	I’m Sticking with My Brand: Loyal Customers Perceive Competitor Ads Differently
Rao, Akshay R. Kim, Hakkyun Lee, Angela Y.	April	Persuading Novice Voters with Abstract or Concrete Messages: Timing Is Everything
Ratner, Rebecca K. Zauberman, Gal Kim, B. Kyu	February	No Honeymoon Replays: People Don’t Want to Taint Special Memories
Redden, Joseph Hoch, Steve	October	Optical Illusions: Variety Makes Us Perceive Smaller Quantities
Redden, Joseph Galak, Jeff Kruger, Justin	December	How Consumers Continue Enjoying their Favorite Experiences
Rindfleisch, Aric Burroughs, James E. Wong, Nancy	June	Security Blankets: Materialism and Death Anxiety Lead to Brand Loyalty
Ross, William T. Jr. Gunasti, Kunter	February	Filling in the Blanks: Consumers Want Complete Information to Make Choices
Ross, William T. Jr. Winterich, Karen Page Mittal, Vikas	August	Are Women More Generous? New Study Sheds Light on Donation Behavior
Sarvary, Miklos Lajos, Joseph Katona, Zsolt Chattopadhyay, Amitava	June	Mysteries of Categorization: How Consumers Think about New Products
Schau, Hope Jensen Gilly, Mary C. Wolfinbarger, Mary	August	Don’t Write Off Seniors: Retirees Are Pursuing Their Life Dreams
Sela, Aner Berger, Jonah Liu, Wendy	April	The Virtue of Variety: More Options Can Lead to Healthier Choices
Sela, Aner Shiv, Baba	October	Taking Cues: Sometimes Environmental Cues Can Activate Thrifty Behavior
Sen, Sankar Block, Lauren G.	June	What’s a Little Mold? Why Consumers Have Different Freshness Standards at Home
Sengupta, Jaideep Dahl, Darren W. Vohs, Kathleen D.	August	Does Sex Sell? New Study Shows How to Make Women Respond to Sexy Ads
Shankar, Avi Goulding, Christina Elliot, Richard Canniford, Robin	February	Pleasure Seekers: Clubbing Is a Controlled Rave Experience
Shiv, Baba Gao, Leilei Wheeler, S. Christian	June	Shaken Self-Confidence? Certain Products and Activities Can Fix It
Shiv, Baba Sela, Aner	October	Taking Cues: Sometimes Environmental Cues Can Activate Thrifty Behavior
Shrum, L.J. Zhang, Yinlong	February	Bottoms Up: Individualists More Likely to Be Problem Drinkers
Shu, Suzanne Peck, Joann	October	Buyer Beware: Touching Something Increases Perceived Ownership
Simonson, Itamar Drolet, Aimee Luce, Mary Frances	June	Mental Shortcuts: New Study Examines Consumer Choice Process
Sin, Leo Y. M. Chan, Haksin Wan, Lisa C.	August	Fate and “Face”: Cultural Differences Lead to Different Consumer Approaches
Sprott, David E. Manning, Kenneth C.	August	Beware the Left-Digit Effect: Price Gimmicks May Affect Choice
Sternthal, Brian Wan, Echo Wen Hong, Jiewen	April	You Decide: Making a Good Decision or Avoiding a Bad One?
Sternthal, Brian Malaviya, Prashant	June	A Little Parity is a Good Thing: You Don’t Always Have to Be the Best
Stilley, Karen M. Swaminathan, Vanitha Ahluwalia, Rohini	April	Filling in the Gaps: Personality Types Lead People to Choose Certain Brands
Sun, Baohong Kalra, Ajay Chen, Tao	December	Extended Service Contracts: When and Why Do People Buy Them?
Swaminathan, Vanitha Stilley, Karen M. Ahluwalia, Rohini	April	Filling in the Gaps: Personality Types Lead People to Choose Certain Brands
Tanner, Robin J. Carlson, Kurt A.	February	How Often Will You Use That Treadmill? Awareness of Our Own Idealism Helps Us Be More Realistic
Thompson, Debora Hamilton, Rebecca Petrova, Petia	December	Too Much Information: Process Thinking Can Lead to Difficult Choices
Tian, Kelly Dong, Lily	October	Global Markets: Chinese Consumers Respond to Western Brands
Tsiros, Michael	April	No Regrets: Avoiding Bad Feelings about Missing a Great Sale
Unnava, H. Rao Raju, Sekar Montgomery, Nicole Votolato	February	I’m Sticking with My Brand: Loyal Customers Perceive Competitor Ads Differently
Unnava, H. Rao Montgomery, Nicole Votolato	June	Remember That Time? New Study Demystifies Consumer Memory
Vallen, Beth Wilcox, Keith Block, Lauren G. Fitzsimons, Gavan	October	Best Intentions: The Presence of Healthy Food Can Lead to Unhealthy Choices
Vanhouche, Wouter van Osselaer, Stijn	August	Learning from Our Mistakes: Consumers Won’t Be Deceived Twice
van Osselaer, Stijn M.J. Puntoni, Stefano de Langhe, Bart	April	The Language of Emotion: Ad Slogans in Native Tongues Connect to Consumers’ Emotions
van Osselaer, Stijn Vanhouche, Wouter	August	Learning from Our Mistakes: Consumers Won’t Be Deceived Twice
Varman, Rohit Belk, Russ	December	The Anti-Consumption Movement: Researchers Examine Resistance to Global Brands
Vincent, Leslie H. Carlson, Jay P. Hardesty, David M. Bearden, William O.	February	What Do You Know? Not as Much as You Think
Vohs, Kathleen D. Fennis, Bob M. Janssen, Loes	April	For Best Results, Ask a Few Thought-Provoking Questions
Vohs, Kathleen D. Dahl, Darren W. Sengupta, Jaideep	August	Does Sex Sell? New Study Shows How to Make Women Respond to Sexy Ads
Wan, Echo Wen Hong, Jiewen Sternthal, Brian	April	You Decide: Making a Good Decision or Avoiding a Bad One?
Wan, Echo Wen Agrawal, Nidhi	October	Focus on the Future: Long-Term Goals Help Us Resist Unhealthy Urges
Wan, Lisa C. Chan, Haksin Sin, Leo Y. M.	August	Fate and “Face”: Cultural Differences Lead to Different Consumer Approaches
Wang, Jing Novemsky, Nathan Dhar, Ravi	August	The Honeymoon’s Over: Consumers Overestimate Enjoyment of Products
Wang, Jing Novemsky, Nathan Dhar, Ravi Frederick, Shane Nowlis, Stephen	December	Opportunity Costs: Remind Consumers about Savings
Wheeler, S. Christian Gao, Leilei Shiv, Baba	June	Shaken Self-Confidence? Certain Products and Activities Can Fix It
Wilcox, Keith Block, Lauren Fitzsimons, Gavan Vallen, Beth	October	Best Intentions: The Presence of Healthy Food Can Lead to Unhealthy Choices
Wilson, Timothy Ebert, Jane Gilbert, Daniel	October	Guided by Expectations: Different Approaches Lead to Different Conclusions
Winterich, Karen Page Mittal, Vikas Ross, William T. Jr.	August	Are Women More Generous? New Study Sheds Light on Donation Behavior
Wolfinbarger, Mary Schau, Hope Jensen Gilly, Mary C.	August	Don’t Write Off Seniors: Retirees Are Pursuing Their Life Dreams
Wong, Nancy Rindfleisch, Aric Burroughs, James E.	June	Security Blankets: Materialism and Death Anxiety Lead to Brand Loyalty
Wyer, Robert Park, Jongwon Kim, Yeung-Jo	December	Now or Later? Consumer Product Evaluation Depends on Purchase Timing
Yang, Yang Hsee, Christopher K. Gu, Yangjie Chen, Jie	April	We’ve Got Your Number: Consumers Choose Products with More Specifications, but Don’t Necessarily Like Them Afterwards
Zauberman, Gal Ratner, Rebecca K. Kim, B. Kyu	February	No Honeymoon Replays: People Don’t Want to Taint Special Memories
Zhang, Yinlong Shrum, L.J.	February	Bottoms Up: Individualists More Likely to Be Problem Drinkers
Zhang, Yinlong Khare, Adwait	October	Fei-Chang or Pepsi Cola? What Makes Consumers Choose Local Brands over Global Ones?
Zhu, Rui (Juliet) Levav, Jonathan	December	Feeling Cramped While Shopping? Variety Provides Relief

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