| Authors |
Date |
Press Release
Title |
Aaker, Jennifer L.
Theriault, Cassie
Pennington, Ginger L. |
February |
Not much time left before Valentine’s Day? You’ll pay more for a gift just to avoid a negative outcome |
Aaker, Jennifer L.
Drolet, Aimee
Griffin, Dale |
August |
Mixed Feelings Not Remembered as Well as Happy or Sad Ones |
Aaker, Jennifer
Liu, Wendy |
October |
When Charities Ask for Time, People Give More Money |
Ahluwalia, Rohini
Krishna, Aradhna |
December |
The Language of Luxury: Advertisers’ Language Choices Evoke Different Reactions |
Allen, Michael W.
Gupta, Richa
Monnier, Arnaud |
August |
Good News for Veggies: Personal Values Deceive Taste Buds |
Antia, Kersi D.
Fisher, Robert J.
Vandenbosch, Mark |
October |
Powerful Donor Motivators for Fundraising |
Argo, Jennifer J.
Zhu, Rui (Juliet)
Dahl, Darren W. |
February |
True story? Men prefer “chick flicks” when they are explicitly fictionalized |
Argo, Jennifer J.
Main, Kelley J. |
December |
Avoid Coupon Redeemers: Their Stigma Is Contagious (Unless They’re Attractive) |
Atalay, A. Selin
DeSarbo, Wayne S.
LeBaron, David
Blanchard, Simon J. |
June |
Advil or Exedrin? New Model Helps Predict Product Choices |
Balachander, Subramanian
Oakley, James L.
Duhachek, Adam
Sriram, S. |
February |
Trailblazers don’t always come out ahead |
Bhattacharya, C.B.
Du, Shuili
Sen, Sankar |
October |
A Reason to Smile: New Immigrants Respond Best to Oral Hygiene Campaign |
Belk, Russell W.
Zhao, Xin |
August |
Comrades to Consumers: Study of Advertising Reveals China’s Startling Transformation |
Berger, Jonah
Rand, Lindsay |
October |
Part of the In-Group? A Surprising New Strategy Helps Reduce Unhealthy Behaviors |
Bettman, James R.
Tanner, Robin J.
Ferraro, Rosellina
Chartrand, Tanya L.
Van Baaren, Rick |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Blanchard, Simon J.
DeSarbo, Wayne S.
Atalay, A. Selin
LeBaron, David |
June |
Advil or Exedrin? New Model Helps Predict Product Choices |
Block, Lauren
Kramer, Thomas |
April |
Are you feeling lucky? How superstition impacts consumer choice |
Burgess, Leonie
Louviere, Jordan J.
Islam, Towhidul
Wasi, Nada
Street, Deborah |
August |
Too Many Choices Can Spoil the Research |
Cayla, Julien
Eckhardt, Giana M. |
August |
Marketers Are Creating an Imaginary, Cross-Cultural, Asian World |
Chartrand, Tanya L.
Tanner, Robin J.
Ferraro, Rosellina
Bettman, James R.
Van Baaren, Rick |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Chartrand, Tanya L.
Shiv, Baba
Huber, Joel
Tanner, Robin J. |
August |
Brand Names Subconsciously Affect People’s Shopping Goals |
Cheema, Amar
|
June |
High eBay shipping costs: When do surcharges affect the purchase price? |
Childers, Terry L.
Kidwell, Blair
Hardesty, David M. |
June |
How About Dessert? Understanding their Emotions Helps Consumers Make Better Choices |
Childers, Terry L.
Kidwell, Blair
Hardesty, David M. |
December |
Pictures of Hot Fudge Sundaes Arouse: Understanding Emotions Improves Our Food Choices |
Cialdini, Robert B.
Goldstein, Noah J.
Griskevicius, Vladas |
October |
A Room with a Viewpoint: Conservation Messages and Motivation |
Cowley, Elizabeth
|
June |
When positive thinking leads to financial irresponsibility or compulsive gambling |
Cryder, Cynthia
Rick, Scott I.
Loewenstein, George |
April |
Tightwads outnumber spendthrifts |
Cunha, Marcus Jr.
Janiszewski, Chris
Laran, Juliano |
April |
Old dogs: Prior knowledge affects how consumers accept new information |
Dahl, Darren W.
Zhu, Rui (Juliet)
Argo, Jennifer J. |
February |
True story? Men prefer “chick flicks” when they are explicitly fictionalized |
DeSarbo, Wayne S.
Atalay, A. Selin
LeBaron, David
Blanchard, Simon J. |
June |
Advil or Exedrin? New Model Helps Predict Product Choices |
de Ruyter, Ko
Mathwick, Charla
Wiertz, Caroline |
April |
Online technical support forums build social capital |
DeWitte, Siegfried
Van den Bergh, Bram
Warlop, Luk |
June |
Bikini-Clad Women Make Men Impatient |
DeWitte, Siegfried
Geyskens, Kelly
Pandelaere, Mario
Warlop, Luk |
December |
Don’t Throw the Candy Out: Temptation Leads to Moderation |
Dhar, Ravi
Labroo, Aparna
Schwarz, Norbert |
April |
Wine labels with animals on them: why they work |
do Vale, Rita Coelho
Pieters, Rik
Zeelenberg, Marcel |
October |
Pay Attention! Small Packages May Lead to Overeating |
Drolet, Aimee
Aaker, Jennifer L.
Griffin, Dale |
August |
Mixed Feelings Not Remembered as Well as Happy or Sad Ones |
Du, Shuili
Sen, Sankar
Bhattacharya, C.B. |
October |
A Reason to Smile: New Immigrants Respond Best to Oral Hygiene Campaign |
Duhachek, Adam
Oakley, James L.
Balachander, Subramanian
Sriram, S. |
February |
Trailblazers don’t always come out ahead |
Eckhardt, Giana M.
Cayla, Julien |
August |
Marketers Are Creating an Imaginary, Cross-Cultural, Asian World |
Epp, Amber M.
Price, Linda L. |
June |
We are family – but advertisers often miss the point |
Feinberg, Fred M.
Salisbury, Linda Court |
August |
New Model Explains Why We Overestimate Future Choices |
Ferraro, Rosellina
Tanner, Robin J.
Chartrand, Tanya L.
Bettman, James R.
Van Baaren, Rick |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Fisher, Robert J.
Vandenbosch, Mark
Antia, Kersi D. |
October |
Powerful Donor Motivators for Fundraising |
Galinsky, Adam D.
Rucker, Derek D. |
August |
The High Cost of Low Status: Feeling Powerless Leads to Expensive Purchases |
Gershoff, Andrew D.
Mukherjee, Ashesh
Mukhopadhyay, Anirban |
June |
What’s not to like? Why fondness makes us poor judges, but dislike is spot-on |
Geyskens, Kelly
DeWitte, Siegfried
Pandelaere, Mario
Warlop, Luk |
December |
Don’t Throw the Candy Out: Temptation Leads to Moderation |
Gibson, Bryan
|
June |
Coke or Pepsi? Being distracted can make you more susceptible to ads |
| Giesler, Markus |
April |
Marketplace drama: The seven-year war on downloading in four acts |
Goldstein, Daniel G.
Johnson, Eric J.
Sharpe, William F. |
October |
How Much Risk Can You Handle? Making Better Investment Decisions |
Goldstein, Noah J.
Cialdini, Robert B.
Griskevicius, Vladas |
October |
A Room with a Viewpoint: Conservation Messages and Motivation |
Goodwin, Geoffrey P.
Riis, Jason
Simmons, Joseph P. |
October |
Healthy People and Enhancement Drugs |
Gorn, Gerald J.
Jiang, Yuwei
Johar, Gita V. |
June |
Saving Face with a Baby-face? Shape of CEO’s Face Affects Public Perception |
Grant, Susan Jung
Tybout, Alice M. |
April |
People do less research on products that have already launched |
Griffin, Dale
Aaker, Jennifer L.
Drolet, Aimee |
August |
Mixed Feelings Not Remembered as Well as Happy or Sad Ones |
Griskevicius, Vladas
Goldstein, Noah J.
Cialdini, Robert B. |
October |
A Room with a Viewpoint: Conservation Messages and Motivation |
Gupta, Richa
Allen, Michael W.
Monnier, Arnaud |
August |
Good News for Veggies: Personal Values Deceive Taste Buds |
Hardesty, David M.
Kidwell, Blair
Childers, Terry L. |
June |
How About Dessert? Understanding their Emotions Helps Consumers Make Better Choices |
Hardesty, David M.
Kidwell, Blair
Childers, Terry L. |
December |
Pictures of Hot Fudge Sundaes Arouse: Understanding Emotions Improves Our Food Choices |
Haws, Kelly L.
Poynor, Cait |
December |
Seize the Day! New Research Helps Tightwads “Live a Little” |
Hong, Jiewen
Lee, Angela Y. |
February |
Your personality type influences how much self-control you have |
Huang, Yanliu
Hutchinson, J. Wesley |
June |
Counting every thought: What consumers see when looking at ads |
Huber, Joel
Shiv, Baba
Chartrand, Tanya L.
Tanner, Robin J. |
August |
Brand Names Subconsciously Affect People’s Shopping Goals |
Huber, Joel
Sharpe, Kathryn M.
Staelin, Richard |
October |
The Big Gulp: Consumers Avoid Extremes in Soda Sizes |
Hulland, John
Nenkov, Gergana Y.
Inman, J. Jeffrey |
June |
Look Before You Leap: New Study Examines Self-Control |
Hutchinson, J. Wesley
Huang, Yanliu |
June |
Counting every thought: What consumers see when looking at ads |
Inman, J. Jeffrey
Nenkov, Gergana Y.
Hulland, John |
June |
Look Before You Leap: New Study Examines Self-Control |
Islam, Towhidul
Louviere, Jordan J.
Wasi, Nada
Street, Deborah
Burgess, Leonie |
August |
Too Many Choices Can Spoil the Research |
Iyengar, Sheena S.
Mogilner, Cassie
Rudnick, Tamar |
August |
Categories Help Us Make Happier Choices |
Janiszewski, Chris
Cunha, Marcus Jr.
Laran, Juliano |
April |
Old dogs: Prior knowledge affects how consumers accept new information |
Jiang, Yuwei
Gorn, Gerald J.
Johar, Gita V. |
June |
Saving Face with a Baby-face? Shape of CEO’s Face Affects Public Perception |
Johar, Gita V.
Gorn, Gerald J.
Jiang, Yuwei |
June |
Saving Face with a Baby-face? Shape of CEO’s Face Affects Public Perception |
Johnson, Eric J.
Goldstein, Daniel G.
Sharpe, William F. |
October |
How Much Risk Can You Handle? Making Better Investment Decisions |
Kahn, Barbara E.
Miller, Elizabeth Gelfand
Luce, Mary Frances |
February |
When shorter waits increase stress |
Kidwell, Blair
Hardesty, David M.
Childers, Terry L. |
June |
How About Dessert? Understanding their Emotions Helps Consumers Make Better Choices |
Kidwell, Blair
Hardesty, David M.
Childers, Terry L. |
December |
Pictures of Hot Fudge Sundaes Arouse: Understanding Emotions Improves Our Food Choices |
Kim, Kyeongheui
Meyers-Levy, Joan |
April |
When does context matter in product evaluations? |
Kim, Kyeongheui
Zhang, Meng
Li, Xiuping |
December |
Consumers Think Differently about Close and Distant Purchases |
King, Tracey
Wong, Nancy |
February |
American women are more likely to choose overly aggressive treatments for breast cancer |
Kozinets, Robert V.
|
April |
From Green Luddite to Techspressive: The ideology of consumer technology |
Kramer, Thomas
Block, Lauren |
April |
Are you feeling lucky? How superstition impacts consumer choice |
Krishna, Aradhna
Zhou, Rongrong
Zhang, Shi |
August |
Independent Thinkers Judge Distances Differently Than Holistic Types |
Krishna, Aradhna
Ahluwalia, Rohini |
December |
The Language of Luxury: Advertisers’ Language Choices Evoke Different Reactions |
Krishna, Aradhna
Morrin, Maureen |
April |
Does touch affect flavor? Study finds that how a container feels can affect taste |
Krishnamurthy, Parthasarathy
Nagpal, Anish |
February |
How to choose among candidates you don’t particularly like |
Kukar-Kinney, Monika
Ridgway, Nancy M.
Monroe, Kent B. |
December |
Help for Shopaholics: New Test Determines Who’s at Risk for Compulsive Buying |
Labroo, Aparna
Dhar, Ravi
Schwarz, Norbert |
April |
Wine labels with animals on them: why they work |
Laran, Juliano
Cunha, Marcus Jr.
Janiszewski, Chris |
April |
Old dogs: Prior knowledge affects how consumers accept new information |
Laran, Juliano
Janiszewski, Chris
Cunha, Marcus Jr. |
December |
Not Buying It: Marketing Messages May Not Work in Uncommon Situations |
LeBaron, David
DeSarbo, Wayne S.
Atalay, A. Selin
Blanchard, Simon J. |
June |
Advil or Exedrin? New Model Helps Predict Product Choices |
Lee, Angela Y.
Hong, Jiewen |
February |
Your personality type influences how much self-control you have |
Li, Xiuping
|
February |
Stimulating the appetite can lead to unrelated impulse purchases |
Li, Xiuping
Zhang, Meng
Kim, Kyeongheui |
December |
Consumers Think Differently about Close and Distant Purchases |
Liu, Wendy
Aaker, Jennifer |
October |
When Charities Ask for Time, People Give More Money |
Liu, Wendy
|
December |
What Was I Doing? Interruptions Can Change Purchase Decisions |
Loewenstein, George
Rick, Scott I.
Cryder, Cynthia |
April |
Tightwads outnumber spendthrifts |
Louviere, Jordan J.
Islam, Towhidul
Wasi, Nada
Street, Deborah
Burgess, Leonie |
August |
Too Many Choices Can Spoil the Research |
Luce, Mary Frances
Miller, Elizabeth Gelfand
Kahn, Barbara E. |
February |
When shorter waits increase stress |
Luna, David
Ringberg, Torsten
Peracchio, Laura A. |
August |
Are You a Different Person When You Speak a Different Language? |
Main, Kelley J.
Argo, Jennifer J. |
December |
Avoid Coupon Redeemers: Their Stigma Is Contagious (Unless They’re Attractive) |
Mandel, Naomi
Nowlis, Stephen M. |
June |
All Bets Are Off: Office Pools Lead to Unhappiness |
Mandel, Naomi
Smeesters, Dirk |
August |
Morbid Thoughts Whet the Appetite |
Mandel, Naomi
Scott, Maura L.
Nowlis, Stephen M.
Morales, Andrea C. |
October |
M&Ms as diet food? 100-Calorie Pack Misconceptions |
Mathwick, Charla
Wiertz, Caroline
de Ruyter, Ko |
April |
Online technical support forums build social capital |
Meyers-Levy, Joan
Kim, Kyeongheui |
April |
When does context matter in product evaluations? |
Miller, Elizabeth Gelfand
Kahn, Barbara E.
Luce, Mary Frances |
February |
When shorter waits increase stress |
Mishra, Himanshu
Shiv, Baba
Nayakankuppam, Dhananjay |
December |
Blissfully Ignorant: Skip Those Pesky Details |
Mogilner, Cassie
Rudnick, Tamar
Iyengar, Sheena S. |
August |
Categories Help Us Make Happier Choices |
Monga, Ashwani
Saini, Ritesh |
April |
Time isn’t money: Study finds that we spend the resources differently |
Monnier, Arnaud
Allen, Michael W.
Gupta, Richa |
August |
Good News for Veggies: Personal Values Deceive Taste Buds |
Monroe, Kent B.
Ridgway, Nancy M.
Kukar-Kinney, Monika |
December |
Help for Shopaholics: New Test Determines Who’s at Risk for Compulsive Buying |
Morales, Andrea C.
Scott, Maura L.
Nowlis, Stephen M.
Mandel, Naomi |
October |
M&Ms as diet food? 100-Calorie Pack Misconceptions |
Morrin, Maureen
Krishna, Aradhna |
April |
Does touch affect flavor? Study finds that how a container feels can affect taste |
Morwitz, Vicki G.
Ülküman, Gülden
Thomas, Manoj |
August |
People Predict Budgets Better on Annual Basis |
Mukherjee, Ashesh
Gershoff, Andrew D.
Mukhopadhyay, Anirban |
June |
What’s not to like? Why fondness makes us poor judges, but dislike is spot-on |
Mukhopadhyay, Anirban
Gershoff, Andrew D.
Mukherjee, Ashesh |
June |
What’s not to like? Why fondness makes us poor judges, but dislike is spot-on |
Mukhopadhyay, Anirban
Sengupta, Jaideep
Ramanathan, Suresh |
December |
Impulsive Eater? Remembering Failures May Help Curb Eating |
Nagpal, Anish
Krishnamurthy, Parthasarathy |
February |
How to choose among candidates you don’t particularly like |
Nam, Myungwoo
Sternthal, Brian |
December |
Context is Everything: An Armani Ad on One Page Can Change Your Perception of the Honda Ad on the Next Page |
Nayakankuppam, Dhananjay
Mishra, Himanshu
Shiv, Baba |
December |
Blissfully Ignorant: Skip Those Pesky Details |
Nenkov, Gergana Y.
Inman, J. Jeffrey
Hulland, John |
June |
Look Before You Leap: New Study Examines Self-Control |
Nowlis, Stephen M.
Mandel, Naomi |
June |
All Bets Are Off: Office Pools Lead to Unhappiness |
Nowlis, Stephen M.
Scott, Maura L.
Mandel, Naomi
Morales, Andrea C. |
October |
M&Ms as diet food? 100-Calorie Pack Misconceptions |
Oakley, James L.
Duhachek, Adam
Balachander, Subramanian
Sriram, S. |
February |
Trailblazers don’t always come out ahead |
Ozanne, Julie L.
Saatcioglu, Bige |
October |
Action Research Helps People Make Positive Changes |
Pandelaere, Mario
Geyskens, Kelly
DeWitte, Siegfried
Warlop, Luk |
December |
Don’t Throw the Candy Out: Temptation Leads to Moderation |
Pennington, Ginger L.
Theriault, Cassie
Aaker, Jennifer L. |
February |
Not much time left before Valentine’s Day? You’ll pay more for a gift just to avoid a negative outcome |
Peracchio, Laura A.
Luna, David
Ringberg, Torsten |
August |
Are You a Different Person When You Speak a Different Language? |
Phillips, Joan M.
Urbany, Joel E.
Reynolds, Thomas J. |
April |
Young voters influenced by negative political ads, says study |
Pieters, Rik
do Vale, Rita Coelho
Zeelenberg, Marcel |
October |
Pay Attention! Small Packages May Lead to Overeating |
Poynor, Cait
Haws, Kelly L. |
December |
Seize the Day! New Research Helps Tightwads “Live a Little” |
Price, Linda L.
Epp, Amber M. |
June |
We are family – but advertisers often miss the point |
Qiu, Cheng
Yeung, Catherine W. M. |
February |
Does mood matter? How you feel influences what you’ll buy, says study |
Ramanathan, Suresh
Sengupta, Jaideep
Mukhopadhyay, Anirban |
December |
Impulsive Eater? Remembering Failures May Help Curb Eating |
Rand, Lindsay
Berger, Jonah |
October |
Part of the In-Group? A Surprising New Strategy Helps Reduce Unhealthy Behaviors |
Redden, Joseph P.
|
February |
Trying to stay on a strict diet? Focus on the details |
Reynolds, Thomas J.
Phillips, Joan M.
Urbany, Joel E. |
April |
Young voters influenced by negative political ads, says study |
Rick, Scott I.
Cryder, Cynthia
Loewenstein, George |
April |
Tightwads outnumber spendthrifts |
Ridgway, Nancy M.
Kukar-Kinney, Monika
Monroe, Kent B. |
December |
Help for Shopaholics: New Test Determines Who’s at Risk for Compulsive Buying |
Riis, Jason
Simmons, Joseph P.
Goodwin, Geoffrey P. |
October |
Healthy People and Enhancement Drugs |
Ringberg, Torsten
Luna, David
Peracchio, Laura A. |
August |
Are You a Different Person When You Speak a Different Language? |
Rucker, Derek D.
Galinsky, Adam D. |
August |
The High Cost of Low Status: Feeling Powerless Leads to Expensive Purchases |
Rudnick, Tamar
Mogilner, Cassie
Iyengar, Sheena S. |
August |
Categories Help Us Make Happier Choices |
Saatcioglu, Bige
Ozanne, Julie L. |
October |
Action Research Helps People Make Positive Changes |
Saini, Ritesh
Monga, Ashwani |
April |
Time isn’t money: Study finds that we spend the resources differently |
Salisbury, Linda Court
Feinberg, Fred M. |
August |
New Model Explains Why We Overestimate Future Choices |
Schwarz, Norbert
Labroo, Aparna
Dhar, Ravi |
April |
Wine labels with animals on them: why they work |
Scott, Maura L.
Nowlis, Stephen M.
Mandel, Naomi
Morales, Andrea C. |
October |
M&Ms as diet food? 100-Calorie Pack Misconceptions |
Sen, Sankar
Du, Shuili
Bhattacharya, C.B. |
October |
A Reason to Smile: New Immigrants Respond Best to Oral Hygiene Campaign |
Sengupta, Jaideep
Ramanathan, Suresh
Mukhopadhyay, Anirban |
December |
Impulsive Eater? Remembering Failures May Help Curb Eating |
Sharpe, Kathryn M.
Staelin, Richard
Huber, Joel |
October |
The Big Gulp: Consumers Avoid Extremes in Soda Sizes |
Sharpe, William F.
Goldstein, Daniel G.
Johnson, Eric J. |
October |
How Much Risk Can You Handle? Making Better Investment Decisions |
Shen, Hao
Wyer, Robert S., Jr. |
February |
Study: How much you’re willing to pay depends on what you were just doing |
Shiv, Baba
Chartrand, Tanya L.
Huber, Joel
Tanner, Robin J. |
August |
Brand Names Subconsciously Affect People’s Shopping Goals |
Shiv, Baba
Mishra, Himanshu
Nayakankuppam, Dhananjay |
December |
Blissfully Ignorant: Skip Those Pesky Details |
Simmons, Joseph P.
Riis, Jason
Goodwin, Geoffrey P. |
October |
Healthy People and Enhancement Drugs |
Simonson, Itamar
Yoon, Song-Oh |
August |
Context is Everything: New Research Uncovers Key to Consumer Preferences |
Simonsohn, Uri
Small, Deborah A. |
October |
Charities Take Note: Personal Relationships Increase Donations |
Small, Deborah A.
Simonsohn, Uri |
October |
Charities Take Note: Personal Relationships Increase Donations |
Smeesters, Dirk
Mandel, Naomi |
August |
Morbid Thoughts Whet the Appetite |
Sriram, S.
Oakley, James L.
Duhachek, Adam
Balachander, Subramanian |
February |
Trailblazers don’t always come out ahead |
Staelin, Richard
Sharpe, Kathryn M.
Huber, Joel |
October |
The Big Gulp: Consumers Avoid Extremes in Soda Sizes |
Sternthal, Brian
Nam, Myungwoo |
December |
Context is Everything: An Armani Ad on One Page Can Change Your Perception of the Honda Ad on the Next Page |
Street, Deborah
Louviere, Jordan J.
Islam, Towhidul
Wasi, Nada
Burgess, Leonie |
August |
Too Many Choices Can Spoil the Research |
Talukdar, Debabrata
|
October |
Low-Income? No Car? Expect to Pay More for Groceries |
Tanner, Robin J.
Ferraro, Rosellina
Chartrand, Tanya L.
Bettman, James R.
Van Baaren, Rick |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Tanner, Robin J.
Shiv, Baba
Chartrand, Tanya L.
Huber, Joel |
August |
Brand Names Subconsciously Affect People’s Shopping Goals |
Theriault, Cassie
Aaker, Jennifer L.
Pennington, Ginger L. |
February |
Not much time left before Valentine’s Day? You’ll pay more for a gift just to avoid a negative outcome |
Thomas, Manoj
Ülküman, Gülden
Morwitz, Vicki G. |
August |
People Predict Budgets Better on Annual Basis |
Thompson, Craig
Tian, Kelly |
February |
Marketing the South: Commercial Mythmaking and Reshaping of Popular Memories |
Tian, Kelly
Thompson, Craig |
February |
Marketing the South: Commercial Mythmaking and Reshaping of Popular Memories |
Tybout, Alice M.
Grant, Susan Jung |
April |
People do less research on products that have already launched |
Ülküman, Gülden
Thomas, Manoj
Morwitz, Vicki G. |
August |
People Predict Budgets Better on Annual Basis |
Urbany, Joel E.
Phillips, Joan M.
Reynolds, Thomas J. |
April |
Young voters influenced by negative political ads, says study |
Van Baaren, Rick
Tanner, Robin J.
Ferraro, Rosellina
Chartrand, Tanya L.
Bettman, James R. |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Van den Bergh, Bram
DeWitte, Siegfried
Warlop, Luk |
June |
Bikini-Clad Women Make Men Impatient |
Vandenbosch, Mark
Fisher, Robert J.
Antia, Kersi D. |
October |
Powerful Donor Motivators for Fundraising |
Warlop, Luk
Van den Bergh, Bram
DeWitte, Siegfried |
June |
Bikini-Clad Women Make Men Impatient |
Warlop, Luk
Geyskens, Kelly
DeWitte, Siegfried
Pandelaere, Mario |
December |
Don’t Throw the Candy Out: Temptation Leads to Moderation |
Wasi, Nada
Louviere, Jordan J.
Islam, Towhidul
Street, Deborah
Burgess, Leonie |
August |
Too Many Choices Can Spoil the Research |
Wiertz, Caroline
Mathwick, Charla
de Ruyter, Ko |
April |
Online technical support forums build social capital |
Wong, Nancy
King, Tracey |
February |
American women are more likely to choose overly aggressive treatments for breast cancer |
Wyer, Robert S., Jr.
Shen, Hao |
February |
Study: How much you’re willing to pay depends on what you were just doing |
Yeung, Catherine W. M.
Qiu, Cheng |
February |
Does mood matter? How you feel influences what you’ll buy, says study |
Yoon, Song-Oh
Simonson, Itamar |
August |
Context is Everything: New Research Uncovers Key to Consumer Preferences |
Zeelenberg, Marcel
do Vale, Rita Coelho
Pieters, Rik |
October |
Pay Attention! Small Packages May Lead to Overeating |
Zhang, Shi
Krishna, Aradhna
Zhou, Rongrong |
August |
Independent Thinkers Judge Distances Differently Than Holistic Types |
Zhang, Meng
Li, Xiuping
Kim, Kyeongheui |
December |
Consumers Think Differently about Close and Distant Purchases |
Zhao, Xin
Belk, Russell W. |
August |
Comrades to Consumers: Study of Advertising Reveals China’s Startling Transformation |
Zhou, Rongrong
Krishna, Aradhna
Zhang, Shi |
August |
Independent Thinkers Judge Distances Differently Than Holistic Types |
Zhu, Rui (Juliet)
Argo, Jennifer J.
Dahl, Darren W. |
February |
True story? Men prefer “chick flicks” when they are explicitly fictionalized |
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