John Deighton, Editor
Contact: jcr@bus.wisc.edu
| Founded in 1974, JCR publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, human communications, sociology, economics, and anthropology are featured. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes to macro-level issues. JCR is published by the University of Chicago Press.
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about this web site should be sent to jcr@bus.wisc.edu
© 2005 Journal of Consumer Research, Inc. All rights reserved.