2009
(Best Article for 2006) |
"A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment"
Joel B. Cohen and Americus Reed, II
Volume 33 (Jun 2006) |
2008 (two winners)
(Best Articles for 2005) |
"Designing the Solution: The Impact of Constraints on Consumers’ Creativity"
C. Page Moreau and Darren W. Dahl
Volume 32 (June 2005)
"How Warnings about False Claims Become Recommendations"
Ian Skurnik, Carolyn Yoon, Denise C. Park, and Norbert Schwarz
Volume 31 (March 2005) |
2007
(Best Article
for 2004) |
"When Good Brands Do Bad"
Jennifer Aaker, Susan Fournier, S. Adam Brasel
Volume 31 (June 2004) |
2006
(Best Article for 2003) |
"The Devaluation Effect: Activating a Need Devalues Unrelated Objects"
C. Miguel Brendl, Arthur Markman, Claude Messner
Volume 29 (March 2003) |
2005
(Best Article for 2002) |
"An
Experimental Investigation of the Joint Effects of
Advertising and Peers on Adolescents' Beliefs and Intentions
about Cigarette Smoking" - Cornelia (Connie) Pechman
and Susan J. Knight
Volume 29 (June 2002) |
2004
(Best Article for 2001) |
"Brand Community"
- Albert M. Muniz and Thomas C. O'Guinn
Volume 27 (March 2001) |
2003 (two winners)
(Best Articles for 2000) |
"Children, Advertising, and Product Experiences: A MultiMethod Inquiry"
- Elizabeth Moore and Richard Lutz
"Knowledge Calibration: What Consumers Know and What They Think They Know"
- Joseph Alba and Wes Hutchinson |
2002
(Best Article for 1999) |
“Postexperience Advertising Effects on Consumer Memory” (Volume 25, March)
- Kathryn A. Braun-LaTour |
2001
(Best Article for 1998) |
“Consumers and Their Brands: Developing Relationship Theory in Consumer Research” (Volume 24, March)
-
Susan Fournier |
2000 (two winners)
(Best Articles for 1997) |
“The Role of
Television in the Construction of Consumer Reality”
(Volume 23, March) - Thomas C. O’Guinn, L.J. Shrum
“Measuring Emotions in
the Consumption Experience” (Volume 24, September) - Marsha
L. Richins |
1999
(Best Article for 1996) |
“Microcultural
Analysis of Variation in Sharing of Causal Reasoning about
Behavior” (Volume 22, March) - Ajay K. Sirsi, James C.
Ward, Peter H. Reingen |
1998
(Best Article for 1995) |
“Liberatory Postmodernism and the Reenchantment of Consumption” (Volume 22, December)
- A.Fuat Firat, Alladi Venkatesh |
1997
(Best Article for 1994) |
“The Persuasion Knowledge Model: How People Cope with Persuasion Attempts” (Volume 21, June)
- Marian Friestad, Peter Wright |
1996
(Best Article for 1993) |
“Structure, Cooperating, and the Flow of Market Information” (Volume 20, December)
- Jonathan Frenzen, Kent Nakamoto |
| 1995 |
Sponsorship of award changed from ACR to JCR Policy Board |
1994
(ACR Award) |
"Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?" (1990)
-John G. Lynch, Jr., Dipankar Chakravarti, and Anusree Mitra |
1992
(ACR Award) |
"The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey" (1989)
- Russell W. Belk, Melanie Wallendorf, and John F. Sherry |
1991
(ACR Award) |
"Choices from Sets Including Remembered Brands: Used of Recalled Attributes and Prior Overall Evaluations" (1988)
- John G. Lynch, Jr., Howard Marmorstein, and Michael F. Weingold |
1990
(ACR Award) |
"Choice Based on Reasons: The Case of Attraction and Compromise Effects" (1989)
- Itamar Simonson |
1989
(ACR Award) |
"Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance" (1986)
- David Glen Mick |
1988
(ACR Award) |
"Dimensions of Consumer Expertise" (1988)
- Joseph W. Alba, J. Wesley Hutchison |
1987
(ACR Award) |
"Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods" (1986)
- Grant McCracken |
